FEDEX. FAST DELIVERY
Project: FedEx. Fast delivery
Agency: Y&R / Bravo Group
Roll: Art Director
Description: The idea is to show how fast Fedex delivers by placing the names of two destinations (cities) at the bottom, as well as the top of the electric escalators.
People will enter the escalator and then, them as well as their belongings, will be delivered to the top in a matter of seconds, courtesy of Fedex.