FEDEX. FAST DELIVERY

Project: FedEx. Fast delivery

Client: FedEx

Agency: Y&R / Bravo Group

Market: U.S.

Roll: Art Director

fedex_escalator_board60cm-x-40cm_670.jpg

Description: The idea is to show how fast Fedex delivers by placing the names of two destinations (cities) at the bottom, as well as the top of the electric escalators. 


People will enter the escalator and then, them as well as their belongings, will be delivered to the top in a matter of seconds, courtesy of Fedex.