SAVE THE TROUBLE. USE FEDEX
Project: Save the trouble. Use Fedex
Agency: Y&R / Bravo Group
Roll: Art Director
The problem: Create awareness about the FedEx brand in a attractive and interesting way that would get the attention of our customers.
The Solution: Find a story where an item needs to be delivered. Like The Lord of the Rings Trilogy book. And create a DM piece to send to our clients, highlighting that the solution to any delivery problem is FedEx.
As they open the book, they will find all the pages wrapped together with the following message:
Need to deliver it?
Save the trouble. Use FedEx.